Logo and business card design for KOONA, a Singapore based consultation, design, and supply distributor for hospitality and restaurants in Europe and Southeast Asia. “KOONA” is a french term of endearment and warmth, often used as a greeting. The founder’s French roots inspired the foundation of the name, as she envisioned it as a brand that is warm, sophisticated, thoughtful, and endearing.
Logo Design
The KOONA logomark is made up of all letters of the brand name. A sense of minimalism and sophistication was important during the design process, and brought forth in visual aspects.
Logo Structure
Balance and symmetry are used to place the letter elements within the logo, and relies heavily on a parallel line grid with consistent angles.
Business Card Design
A dark grey and light grey color scheme with touches of copper foil press convey the KOONA brand’s sense of minimal sophistication and upscale, high quality values
Logo heat stamp
Koona leather heat stamp branded on leather sample books and products, including menu covers, iPad sleeves, and accessories.
